RAISING YOUR LASH PRICES IN 2026 (WITHOUT LOSING CLIENTS)

Let’s be real - raising your lash prices can feel terrifying. You’re worth more, your skills have evolved, your supplies have gone up in cost…but the last thing you want is to scare off loyal lash clients.

Here’s the truth: in 2026, raising your lash prices isn’t greedy - it’s necessary. The cost of doing business has changed, and if you’re running a professional lash business using premium-quality products, your pricing should evolve too.

So how can you, as a confident lash artist, raise your lash prices without losing clients? Let’s break it down.

KNOW YOUR VALUE (AND BACK IT UP)

Clients don’t leave over a price increase - they leave when the value doesn’t match the price. Before announcing any price increase, take a moment to reflect on your growth as a lash artist.

Have you completed new lash training or certifications?
Are you using high-quality lash supplies such as our Mulberry silk lash extensions, Cloē premade volume fans, adhesives, tweezers, Onlokk undereye pads, Remoov, or Cēana lash cleanser?
Has your lash retention, styling, or speed improved?
Have you improved your studio? Investing in your space (comfort, cleanliness, decor, amenities) elevates the overall client experience.
Added service value. Offering customized in-depth client consultations, customized styling, aftercare kits, complimentary add ons - such as a lip mask during the service.

If the answer is yes - that’s value. Your lash clients aren’t just paying for lashes; they’re paying for expertise, precision, and an elevated experience.

Pro tip: Create a short social post or story highlighting your growth, as well as an email for those clients who don’t have social media. Show your new education, upgraded tools, or studio improvements. This helps clients see the value behind your new prices before they even hear them.

TIME YOUR INCREASE STRATEGICALLY

Timing matters. Avoid surprises and give lash clients at least 2 - 4 weeks’ notice before new prices take effect.

The best times for raising lash prices include:

Start of the year - when clients expect change.
After completing a new lash training - showing you’ve elevated your skills.
When upgrading services - such as offering complimentary lash baths with Cēana.

By linking your new pricing to visible improvements, clients will view the change as growth, not greed.

COMMUNICATE WITH CONFIDENCE

The way you communicate your price increase is key. Don’t apologize - lead with confidence and clarity.

Here’s an example of an price increase announcement:

“To my amazing clients,

I wanted to take a moment to thank you all for your continued trust and support - it truly means the world to me. Over the years, I’ve poured so much into refining my craft and creating an experience where you feel relaxed, confident, and cared for.

As my business continues to evolve, so do the costs of maintaining the level of quality and detail that I hold myself to. Between ongoing education, premium products, and a comfortable, professional space, it’s time for a small price adjustment to reflect that value.

Effective [insert date], service prices will be updated to align with these improvements. This change ensures I can continue offering the same high standard of artistry, safety, and care - without compromise.

Thank you, truly, for being such an important part of this journey. Your support allows me to keep doing what I love most: helping you feel your absolute best.

With appreciation,

[your name]”

Remember, you’re not asking permission - you’re affirming your worth as a lash artist running a professional lash business.

KEEP THE RIGHT CLIENTS, NOT ALL CLIENTS

If someone decides to leave over a $10 price increase, that’s not a loss - it’s simply creating space for a client who better aligns with your value. Not every client is meant to grow with you, and that’s okay. As your skills, professionalism, and standards evolve, so will the type of clientele you attract.

Your ideal lash clients are the ones who recognize the difference between a quick lash appointment and a true artistry-based experience. They appreciate your attention to detail, your product quality, your consistency, and the energy you bring to every service. Those clients understand that your new prices reflect not just your time, but your years of experience, continued education, and the premium materials you use to protect their lash health and enhance their results.

Remember - your goal isn’t to be the most affordable, it’s to be the most trusted. When you stand confidently behind your value, you naturally attract clients who respect your boundaries, trust your expertise, and support your growth. That’s how you build a lash business that feels sustainable, profitable, and aligned with the level of excellence you’ve worked so hard to achieve.

KEEP GROWING - AND ADJUST ACCORDINGLY

Set a reminder twice a year to evaluate your pricing structure. Review:

Supply costs
Booking demand
Skill advancement
Service upgrades

If you’re fully booked or improving rapidly, it’s time for another adjustment. Raising your lash prices is simply a reflection of your ongoing growth as a lash artist - not something to dread and fear.

Raising your lash prices isn’t just about earning more - it’s about honouring your worth, your time, and your artistry. The right lash clients will always stay. At Revoläshion, we empower every lash artist to charge confidently, work with integrity, and use tools that perform flawlessly.

Ready to raise your lash prices with confidence? Explore the Revoläshion collection and start creating luxury lash experiences that are worth every dollar.

— Teresa LaFraugh