If I Was a New Lash Artist in 2025, What Would I Do?
If you're reading this, you're probably excited and maybe a little overwhelmed about starting your journey in the lash industry. I remember those early days - full of potential, with a dash of uncertainty. But don't worry, the Revoläshion team has your back.
Here are some lash tech tips and key steps to help you navigate your new career and set yourself up for success.
GET CONFIDENT IN YOUR SKILL SET AND FIND YOUR NICHE
First things first, you need to master your craft. Whether you're just starting in the lash industry or have some experience under your belt, confidence in your skills to master lashing is crucial. Take the time to practice different lash styles and techniques. Find a style you love and lean into it. This will not only make your work more enjoyable but also help you stand out in a crowded market.
Once you've honed your skills, it's time to build that portfolio. Showcase your best work on social media platforms like Instagram, TikTok, YouTube, and Facebook. Don't be afraid to put yourself out there - your portfolio online is your visual resume and your ticket to attracting your ideal clientele. Stay up to date on the latest lash trends in the industry and consider creating themed sets to keep your content fresh and engaging.
A perfect lash fan created with our Mulberry Silk Lashes
EXPLORE TRENDING LASH STYLES
As you develop your skills, keep an eye on emerging lash trends in the industry. For 2025, styles such as coloured lashes (specifically brown lashes), angel lashes, anime lashes and the “wet look” are continuing to gain popularity. Experimenting with these trends can help you attract a diverse clientele - as you hone in on who your ideal clientele is while keeping your work exciting.
Being a lash artist is not just about applying extensions - it's about creativity and self-expression. Don’t be afraid to experiment with different styles, colours, and techniques. Your unique artistic flair can set you apart from other lash artists and attract clients looking for something special. Certain lash styles can appear intimidating at first but keep in mind, you never know which lash style could be your signature look until you give it a fair shot!
NETWORKING AND CROSS-PROMOTE
In the lash industry, networking is key. Get to know your local beauty community, not just fellow lash artists and educators. Attend events, join online forums, and connect with other lash artists and beauty professionals. Building a network of supportive peers can provide you with ongoing motivation and inspiration while opening doors to new opportunities and collaborations.
Cross-promoting is also another great way to grow your client base. Partner with other beauty professionals like makeup artists, hair stylists, and estheticians. You can refer clients to each other and even offer joint promotions. It's a win-win situation that helps everyone grow while supporting fellow small business owners in your community.
UTILIZE SOCIAL MEDIA
Don’t underestimate the power of social media for networking. Join groups on platforms like Facebook or Instagram where beauty professionals share tips, advice, and opportunities. Such as We The Lash Artists on Facebook - don’t hesitate to post any questions or solutions, we’re a supportive community here to help each other thrive! Engaging with others in your field can lead to valuable connections and potential mentorship.
Additionally, consider creating content to showcase your growing skills and knowledge. This positions you as an ever-increasing lash artist, quickly on your way to becoming an expert in your field and attracting potential clients who resonate with your style.
In 2025, staying up to date with social media trends is more important than ever. Unique and engaging content is essential for getting your posts noticed. Consider creating relatable reels that resonate with your audience, offer comedic relief, or provide educational insights. These types of posts can significantly increase your visibility and engagement, pushing your content further into the feeds of potential clients.
Utilizing trending sounds, challenges, or themes can also help your content gain traction. Don’t just rely on static images of your beautiful work; diversify your content to include reels and interactive posts. This approach not only showcases your artistry but also builds a connection with your audience, making them more likely to engage with your brand.
Finally, don’t forget to engage with your followers. Respond to comments, answer questions, and show appreciation for their support. Building a community around your brand will foster loyalty and encourage word-of-mouth referrals, which are invaluable in the beauty industry.
WORKING IN A COMMUNAL SPACE
Consider working in a communal space or a shared salon suite. These environments offer a supportive community where you can learn from and collaborate with other professionals. It's often easier to build your lash business when you're surrounded by like-minded individuals who understand the challenges and triumphs of the industry.
Working in a communal space can also provide significant financial benefits, especially for new lash artists. Renting a booth or suite in a shared environment typically comes with lower overhead costs compared to leasing an entire salon. This allows you to allocate more of your budget toward marketing and supplies, which is crucial as you grow your clientele.
Additionally, communal spaces often come with built-in foot traffic, meaning you can attract clients who may not have found you otherwise. Networking with other beauty professionals in the space can lead to referrals, helping you expand your client base more quickly. Plus, sharing resources like marketing materials or promotional events can further reduce costs and increase your visibility in the community.
Working alongside other beauty professionals can also lead to collaborative projects, such as photoshoots or promotional events. These experiences not only enhance your skills but also expand your portfolio and client base.
FINANCIAL FITNESS IS KEY TO LONGEVITY
Understanding your finances is crucial for long-term success. Know your numbers - track your income, expenses, and profit margins. Price your services strategically to ensure you're covering your costs and making a profit. Research the market to understand the going rates for lash services in your area and adjust your pricing accordingly.
Create a profit plan to set financial goals and keep yourself on track. This will help you make informed decisions about your business and ensure you're on the path to financial stability. Consider investing in accounting software or hiring a financial advisor to help you manage your finances effectively.
PROFESSIONALISM
Whether you work from home or in a salon, professionalism is non-negotiable. Show up as your best self every day. Be on time, tidy, and communicative with your clients. A professional demeanour not only builds trust but also encourages repeat business and positive word-of-mouth referrals.
Effective communication with clients is key to maintaining professionalism. Always keep your clients informed about their appointments, any changes in pricing, and aftercare instructions. This transparency fosters trust and enhances the client experience.
CONTINUOUS EDUCATION
The lash industry is constantly evolving, with new techniques, products, and trends emerging regularly. As a new lash artist, commit to continuous education. Attend workshops, webinars, and training sessions to stay updated on the latest advancements in lash artistry.
Starting as a new lash artist can be both exciting and challenging. By focusing on mastering your skills, building a strong network, working in a supportive environment, managing your finances, maintaining professionalism, and committing to continuous education, you'll set yourself up for a successful and fulfilling career. Remember, the lash industry is all about creativity and connection, so embrace the journey and enjoy every piece of lash art you create!
Want to learn more? For a deeper dive on how to gain clients as a new lash artist, head over to our blog on Gain Clients As A Lash Artist.
Don’t miss out on insights that can help take your lash career to the next level - read more here & don’t forget to follow us on Instagram, Facebook, and TikTok!
